With the summer Olympics well underway, we’re noticed here in the School of Business and Technology, that social media has taken a front seat right next to Gabby Douglas’ winning smile and the US Swim Team’s ‘Call Me Maybe’ parody. Social media has played an integral part in this summer’s Olympics on multiple levels. Between Shawn Johnson live blogging about the Women’s team gymnastics final, and multiple athletes being removed from competition over controversial tweets, it is no error that this has been deemed the ‘Social Games’. NBC coverage has even included a Facebook ‘Talk Meter’. This new data tool measures how talked about any aspect of the Olympics might be, whether it’s Danell Leyva’s lucky towel or the amount of US gold medals, NBC is tracking it all. No one is missing out on the chance to be part of the conversation, even President Barack Obama tweeted how proud he was to Michael Phelps. With all this media abuzz, now is the time to translate your skills into a degree. Our MBA concentration in Social Media Management, allows you to use and expand your knowledge of social media and apply it toward earning an MBA.
Dr. Jane – from the Café